Alex and Ani shares company strategies


Dennis Rebelo, president of Alex and Ani University Professional Development Center, LLC (AAU), and Giovanni Feroce, chief executive officer of Alex and Ani, will discuss “Peak Storytelling” and the company’s changing role as primary storyteller at the TEDx Public Street this Sunday.

Feroce will also share his “Reality Management” philosophy, which drives the executive communication strategies and daily operations of Alex and Ani, recently named the 13th fastest growing retailer in North America by INC Magazine.

The independently organized TEDx event will take place Jan. 20 at the MET School, located at 325 Public Street in Providence. The theme for this event is “Ideas Revisited” and features speakers sharing how they have been working in their respective fields to reshape the world and how they see the world in the coming years.  

“This TEDx event hits New England at the right time – a time when organizational leaders need to rethink what it means to be human at work,” said Rebelo. 

Rebelo’s research focuses on how to create conscious storytelling organizations. At the upcoming TEDx event, he will be sharing the storytelling model that leaders can use to begin transforming their organizations into storytelling cultures where employees are more apt to be happy and engaged. This model is a central one used to guide Alex and Ani.

“This TEDx will be serving as a special preview of Mr. Feroce’s ‘Reality Management’ course at AAU,” said Rebelo. “Given the state of hyper-competition in most business sectors, Mr. Feroce’s philosophies cut through formalities making sensible adjustment to how we run companies today. At a time when most organizations need to be managing from a grounded reality perspective, we are delighted to share these philosophies.”

In his capacity as president, Rebelo ensures that workshops and courses offered by Alex and Ani inspire human development through self-understanding and systems thinking. The campus is located at 159 Weybosset Street in Downtown Providence.

TED is a non-profit devoted to “Ideas Worth Spreading.” It started out in 1984 as a conference bringing together people from three worlds: technology, entertainment and design. Since then, its scope has broadened. Along with two annual conferences – the TED Conference in Long Beach and Palm Springs each spring, and the TED Global conference in Edinburgh, UK each summer – TED includes the award-winning TED Talks video site, the Open Translation Project and TED Conversations, the TED Fellows and TEDx programs, and the annual TED Prize. 

The event is open to the public, but space is limited. Tickets are available for $30 and may be purchased through AAU’s website at On-site registration will begin at 12 p.m. The program includes three 80-minute sessions starting at 1 p.m., separated by 20-minute breaks, and will conclude with a reception at 5:50 p.m.


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