Bringing Christmas cheer to families in need a tradition at Alliance Security


Since 2003, Alliance Security has kept hundreds of thousands of households throughout the country safe. With the holiday season here, it’s time once again for the home automation and security company to help dozens of families in another way.

For the third straight year, Alliance Security is filling stockings and bringing holiday cheer to more than 50 children. This is all possible through a special relationship with Adopt-A-Family, a Woonsocket-based non-profit whose mission is to identify local families with children in need of clothes and toys.

To Alliance Security CEO Jay Gotra, this company tradition cuts right to the core of what his company stands for.

“We’re simply trying to do good and assist families who are in need of a little extra help,” he said. “It’s truly a humbling experience that strengthens us as a team, keeps us grounded, and reinforces that special sense of family at Alliance.”

Each December, since 2013, that “experience” has been a group effort that involves shopping and wrapping gifts. This year, over 100 Alliance Security employees could be seen pushing shopping carts full of clothes and toys, with Christmas wish lists in hand.

Back at Alliance Security’s headquarters, located at 85 Garfield Ave. in Cranston, Christmas cheer filled the air as employees remained after normal business hours to wrap the gifts in preparation for drop-off.

“It definitely feels nice to know that you’re not only working for a company that believes in what they’re doing, but they’re also going above and beyond to give back to the community,” said Scott Wolf, dealer development specialist at Alliance Security.

Britt Carlson, a customer service representative at Alliance Security, added: “I think it’s absolutely amazing that we can be a part of something like this, and give back, knowing that needy children will have something to open on Christmas Day. If you’re able to give back, it’s extremely important to do so.”

Alliance Security, which has a consumer base in 46 states throughout the country, currently has 525 total employees nationwide and 314 in Rhode Island. The fast-growing company attributes its success and growth to its employees and has developed its company culture around empowerment and providing opportunities, according to Gotra.

Opportunities offered by Alliance Security are also available to those outside of company walls. Community involvement and giving back isn’t anything new to Alliance Security. In 2013, the local company sparked a long-term relationship with the Rhode Island Coalition Against Domestic Violence (RICADV). Recently, the partnership has been recognized as one of the nation’s “Promising Practices” by the National Research Center on Domestic Violence (NRCDV).

Earlier this year, Alliance Security established a partnership with YearUp Providence, a non-profit that bridges the opportunity divide for urban youth. YearUp is a one-year, intensive training program that provides low-income young adults, ages 18 to 24, with a combination of hands-on skill development, college credits, and corporate internships. Alliance Security signed on to become one of YearUp Providence’s corporate partners, making the investment and serving as an internship site for a handful of the nonprofit organization’s students.

“Our plan is to continue building long-lasting relationships with like-minded organizations, those with missions that we believe in, while creating opportunities for our employees to do good for others,” Gotra said.

For more information about Adopt-A-Family, visit For more information about Alliance Security, visit


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