Looking for new leggings or sweatpants? Maybe a new pair of sneakers for the upcoming fall? If so, Garden City Center’s new Nike by Cranston store has you covered. The shop opened Aug. 11 and, …
Looking for new leggings or sweatpants? Maybe a new pair of sneakers for the upcoming fall? If so, Garden City Center’s new Nike by Cranston store has you covered. The shop opened Aug. 11 and, according to the center’s website, is designed for and inspired by the local neighborhood. The location is also designed to be a lab-like space where Nike tests and evolves its services and offerings.
Nike introduced the live concept store format in 2018 – with the first site being in Los Angeles, California. The company has since expanded its storefronts nationally and internationally, with Nike By Cranston being the brand’s first live concept store in Rhode Island.
“Our ultimate goal is to create more personalized and localized retail touchpoints with our consumers, enabling us to listen and learn from them, while offering convenient and seamless shopping experiences across our stores and our digital ecosystem,” said Stephanie Pellitteri, who is on Nike’s Media Relations & Narrative team.
The store sells products for running, training and yoga for men and women. Pellitteri said the company’s live stores are the ultimate destination to inspire “her” and the “her” sport experience – from audio guided runs, to wellness podcasts and access to products.
Pellitteri added that the company’s apps (Nike App, SNKRS, Nike Running Club, Nike Training Club) work in tandem with stores. The live concept stores are fueled by a free Nike membership, which enables customers to unlock many benefits. Members have access to buying online and store pickup, digital returns, curbside pickup, Swoosh text (texting store athletes for latest product offerings), Bra Fit 2.0, exclusive member-only products in store and access to retail experiences like member-only fitness events of customization services like Nike By You.
Overall, Nike by Cranston offers digital and convenience-led services to help consumers discover products online or in-store at their pace.
Nike by Cranston is open Monday through Saturday from 10 a.m. to 8 p.m. On Sundays, the store is open from 11 a.m. to 6 p.m. They are located at 74 Hillside Road in Garden City Center. If individuals have questions about products in stock, when items launch or upcoming services/events, they can Swoosh text the store at 401-369-9548.
No comments on this item Please log in to comment by clicking here